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“People Are Like Ducks … Calm and Unruffled on the Surface but Paddling Like...
Author’s Note: Gerald Zaltman who wrote the book How Consumers Think said, “Metaphors, the representation of one thing in terms of another, often help us express the way we feel about or view a...
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How Apes Peel Bananas (Apply This Trick To Your Business And Watch Your...
If you’re like me, you’ve been peeling bananas from the top, down ever since you can remember … right? It’s the way you were taught to do it by your parents, it’s the way your family, friends and...
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Running Around Like A Chicken With Its Head Cut Off
Watching news coverage of the devastation caused by Hurricane Sandy on the East Coast reminded me that nearly 40% of all small businesses that close due to a disaster never reopen. I’m guessing that...
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Let’s Talk Trash
When it comes to talk’n trash I think Jean-Michel Cousteau says it best: “The world’s water is our life support system. We’re all connected to the ocean no matter where we live, and completely depend...
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Walk Like An Elephant
Wild animals roam great distances on a daily basis. For example, if food is scarce African Elephants sometimes cover over 50 miles in a day. More often they walk three to seven miles, which considering...
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What Can We Learn About Creating Strong Brands From A Frog?
The Alaskan Wood Frog (species Rana sylvatica for all of you zoologists) isn’t merely “better” at surviving harsh winters than other species of frogs; it has completely set itself apart from every...
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How To Rid Yourself Of Analysis Paralysis In 5 Easy Steps
At some point in your business career you either have or you will eventually run up against analysis paralysis. Whether you are the cause of it, or it is occurring somewhere within your organization,...
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If You’re Over Age 55, To Survive In Tomorrow’s Workforce You’ll Need To...
According to a recent Pew Research Center study, the number of working Americans over 55 years old will grow quickly over the next decade. Most of the increase is thanks to people between the ages of...
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How To Make The Invisible, Visible (In Nature And In Business)
In his IMAX film “Hidden Miracles of the Natural World” Louie Schwartzberg reminds us that we are surrounded by things we can’t see. His life’s work is to explore the natural world using technology...
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How to Train the “Lions” in Your Sales Department
Check out the video, below, of lions chasing wildebeest. What caught my attention was the moment they gave up the hunt. A lion’s survival balances on the point between how much energy it will lose in...
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